🇦🇺 Australian Based • Results Focused • No Lock-In Contracts
[Influencer Marketing|User Generated Content.]
Connect your brand with worldwide influencers and UGC creators. UpKey manages creator sourcing, outreach, campaigns, content and influencer strategy.
INFLUENCER MARKETING
Put Your Brand In The Hands Of People Customers Trust.
People Trust People.
Connect with relevant creators and turn authentic content into awareness, social proof and opportunities for growth.
Traditional advertising tells customers your product is great.
Creators show them.
Influencer and UGC campaigns allow brands to communicate through real people in a way that feels authentic, relatable and native to social media.
WHAT WE HANDLE:
🔍 Creator Research
Identify influencers aligned with your audience and brand.
👤 Creator Sourcing
Find relevant creators across your target market.
💬 Outreach
Manage initial communication and campaign discussions.
🎯 Campaign Strategy
Develop objectives, messaging and deliverables.
📝 Creator Briefs
Give creators clear direction without removing authenticity.
📱 UGC Content
Generate creator-led assets for organic and paid marketing.
🚀 Product Launches
Build awareness and momentum around new products.
🎬 Content Coordination
Manage deliverables and campaign requirements.
📊 Reporting
Evaluate campaign and creator performance.
OUR PROCESS
From The Right Creators To The Right Audience.
We manage the influencer marketing journey from strategy and creator sourcing through to campaign coordination and performance - connecting your brand with creators who genuinely align with your audience.
Strategy → Discover → Connect → Create → Measure
From finding the right creators to getting your brand in front of the right people, we bring strategy and structure to every stage of your influencer campaign.
1
🎯 Define The Campaign
We start by understanding your brand, target audience and campaign objectives before developing a creator strategy built around what you want to achieve.
2
🔍 Find The Right Creators
We research and identify relevant influencers and UGC creators based on audience alignment, content style, brand fit and campaign requirements.
3
🤝 Outreach & Coordination
We manage creator outreach and communication, helping organise campaign expectations, deliverables and timelines from the beginning.
4
🎬 Bring The Campaign To Life
Creators receive clear briefs and direction to ensure content communicates the right message while still feeling natural, authentic and suited to their audience.
5
📊 Review & Refine
We review campaign performance, creator content and available results to understand what worked and identify opportunities for future campaigns.
PROVEN PERFORMANCE
Don't Take Our Word For It. Look At The Numbers.
Different industries. Different challenges. One consistent focus - measurable business growth.
PROVEN RESULTS
Results That Speak for Themselves
Every campaign we launch is driven by strategy, creativity and performance to help businesses generate more leads, increase sales and scale with confidence.
INDUSTRIES WE SERVE
Built For Businesses Ready To Grow.
Helping Businesses Across Australia Grow.
We've worked across a diverse range of industries, giving us the experience to adapt our strategy to different customers, markets and business models.
🏗️ Construction
Helping builders, trades and construction companies generate consistent enquiries and win more high-value projects.
🚗 Automotive
Driving more bookings, enquiries and sales for automotive businesses through performance-focused digital marketing.
🏡 Real Estate
Generating qualified buyer and seller leads while helping agencies build stronger local market presence.
🛒 eCommerce
Scaling online stores with data-driven marketing strategies designed to increase traffic, conversions and revenue.
💼 Professional Services
Helping professional service businesses generate qualified leads, build trust and grow their client base.
🍽️ Hospitality
Helping cafes, restaurants, pubs and venues attract more customers and increase repeat business.
LET'S TALK
Put Your Brand In Front Of The Right Audience.
Tell us about your brand, audience and campaign goals, and we'll be in touch to discuss an influencer marketing strategy built around your business.
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Frequently Asked Questions
Everything You Need to Know.
From finding the right creators to managing content and campaigns, here are some of the most common questions businesses ask about influencer and UGC marketing.
Influencer marketing connects your brand with relevant creators who can introduce your products or services to their audience through authentic social content. We help manage the process from strategy and creator sourcing through to outreach, briefs, content coordination and campaign management.
We look beyond follower numbers. Creator selection can consider audience alignment, content quality, engagement, brand fit, location, niche and campaign objectives to identify creators who make sense for your business.
Yes. Bigger isn't always better. Micro and niche creators can have highly engaged audiences and may be a stronger fit depending on your product, target market, objectives and budget.
Influencer marketing typically involves a creator sharing content with their own audience, while UGC focuses on creators producing authentic-style content for your brand to use across its own marketing channels. Depending on your strategy, a campaign can incorporate one or both.
Yes. We can identify and coordinate creators to produce authentic photo and video content around your products, services or brand that can be used within your wider marketing strategy, subject to agreed usage rights.
Potentially, yes. With the appropriate creator permissions and usage rights, influencer and UGC content can be incorporated into paid advertising campaigns. This can be a powerful way to combine authentic creator content with Meta's targeting and advertising capabilities.
Yes. We can manage creator sourcing, initial outreach, campaign communication, briefs and content coordination, helping take the time-consuming management process off your team.
Yes. We develop clear campaign briefs covering key messaging, deliverables and objectives while allowing creators enough creative freedom for the content to remain natural and authentic to their style.
Campaign costs vary depending on the number and type of creators, deliverables, audience size, usage rights, campaign length and overall scope. We'll develop a strategy and provide pricing based on what makes sense for your business and objectives.
In many cases, yes. Creator fees, gifted products, paid partnerships and content usage rights can vary significantly between creators. Any expected external creator costs can be discussed as part of the campaign planning process.
No. Influencer marketing performance depends on factors including the creator, audience, offer, product, content and campaign objectives. Rather than guaranteeing specific outcomes, we focus on creator alignment, campaign strategy and producing content that supports your wider marketing goals.
The metrics we focus on depend on the campaign objective and available tracking. These may include reach, engagement, content performance, traffic, enquiries, tracked sales or other relevant actions.
It's simple. Book your free strategy call, tell us about your business and goals, and we'll create a customised roadmap to help you generate more leads, increase sales and grow with confidence.
LET'S FIND THE RIGHT STRATEGY
Not Sure Which Service Your Business Needs?
You don't need to know whether Meta Ads, Google Ads, SEO or a new website is the answer. That's our job.
Book a free strategy call and we'll learn about your business, current marketing and growth goals before identifying where we believe the biggest opportunities are.